Moonpig: Birthday

TV | BRAND PROPOSITION

We worked with Moonpig, the UK’s leading online greeting card and gifting platform to bring back the pig. The return of the Moonpig mascot, in the form of a new, animated little character will take centre stage in future campaigns. 

The Moonpigs are a big brand idea that will be instantly memorable. They will tell funny, charming, sentimental, human stories across multiple occasions and will live across every brand touchpoint to cement Moonpig’s brand purpose of ‘Creating moments that matter between people every day’.

Just like how there’s a Moonpig for every moment, the Moonpigs will change their little outfits to match the designs in the company’s ever-growing card range. Whether your favourite is the dinosaur moonpig, the superhero moonpig, or the sweetest-avocado-you’ve-ever-seen moonpig, they aim to inspire everyone to connect with the people they love.