Beagle Street - Insurance for Life

TV | BRAND IDENTITY | BRAND PROPOSITION

We worked with Beagle Street to create and launch their new positioning, Insurance for Life with a campaign that showed just how wonderfully rich our lives are, from the feeling of owning your first home to the all-new responsibilities parenthood brings.

Across two 30” films, we see a joyously fun celebration of Britishness through the prism of the model village, a loving recreation of the world we live in, in miniature. And although the stories and characters are wonderfully larger than life, everything was created in miniature, with characters and models developed by renowned model maker Andy Gent, best known for his work on Wes Anderson’s Isle of Dogs.

The work also signals the launch of an updated Beagle Street visual brand identity. With a new logo and graphic toolkit, the work aims to align Beagle Street’s visual presence with the contemporary and relatable world created with the new films.