White Crow

White Crow is Creature’s intelligence engine specialising in transforming customer perceptions

We help clients transform the way their business operates, behaves and communicates.

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“If you’re looking for creative excellence, innovative thinkers, and a team that understand markets and brand positioning, the team at White Crow are excellent and represent a great investment too.”

James Kearns, Managing Director, TM Lewin.

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How we work

We work with key stakeholders within organisations to create what we call a ‘strategic nucleus’ - a framework connecting the core strategic pillars of a business, including Brand Promise, Behaviours, among others. Tying those elements together provides the core from which everything else can be built, including: Employee Value Proposition, Portfolio Management, Future Scoping, New Product Development or Category Search, Design, Stakeholder Research, Brand Architecture, or Brand Definition. 

Our process

Our approach is designed to be flexible to achieve the outcomes our clients need, but usually starts with a prototype process and what we call an ignition phase - designed to tightly articulate the challenge and design a bespoke process to answer it. It includes: 

• A data dump, where we analyse all client’s data and insight that might be relevant to the process

• Stakeholder interviews with key personnel across a diagonal cross-section of the business.

When clients typically come to us

We work with clients when they are on the precipice of change, whether they are preparing for growth, have recently been acquired, need to consolidate their brand portfolio or need to unify different disparate parts of the business. White Crow is where nose-to-tail partnership begins - Creature’s intelligence engine, focused on solving business challenges with brand strategy rather than creative comms, and also tackling pure business challenges.

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Clients we’ve worked with

If you have any questions, or would like to talk further about how we can help, please do get in touch with Kelly Taylor: kelly@creaturelondon.com