Dogs Trust - Underwear Ever After

TV

We worked with Dogs Trust, the UK’s largest dog welfare charity, to launch a TV campaign showcasing the charity’s Canine Care Card. 

The free service means that, should the worst happen, Dogs Trust will not only be able to care for your pooch and find them a new forever home, but will also know all their individual quirks, loves and dislikes, to ensure they’re cared for just as you would have. 

The film sees us spend time with Wilf, a dog who loves his owner’s bright yellow pants so much that he’ll get up to all sorts of mischief to get his paws on them – from standing guard by the washing machine to making off with them after a wild swimming session.

The campaign is narrated by Academy Award-nominated actor Sir Jonathan Pryce, notably known for his role as the High Sparrow in Game of Thrones and most recently as Pope Benedict XVI alongside Anthony Hopkins in The Two Popes.