Sea Life: Sea it to Believe it

We worked with Sea Life, the chain of aquariums across the UK, to drive relevance for the attractions and re-engage the local communities they serve. 

Our work hinged upon a very simple tension - Sea Life Centres are incredible displays of marine wildlife from all over the world, but they exist right at the heart of some of our biggest cities - under the Bullring in Birmingham and inside the Trafford Centre in Manchester. 

We played with this tension to recast the exotic as incredibly local; showing the wonder that is right on your doorstep. Suddenly sea otters spoke fluent brum and sharks took on a Manc accent. 

The results - an incredibly popular campaign in the communities they served, we reminded people that these incredible creatures were right on their doorstep and drove uplifts in both Intention to Visit and ROI.