Only in Blackpool

TV | RADIO | OOH

Merlin Entertainments and Blackpool Council asked us to help them launch the biggest-ever campaign for Visit Blackpool. 

The campaign needed to reaffirm Blackpool’s status as the capital of fun and the ultimate UK destination for families and help it become the Orlando of the UK.

Introducing Nigel C Gull. Created by award-winning puppeteer Andy Heath. Nigel is a straight-talking, no-nonsense embodiment of the town itself and in the campaign, Nigel takes us on a whistle-stop tour of everything Blackpool has to offer. From Blackpool Tower to SEA LIFE to Blackpool Pleasure Beach, he goes high (literally) and low to show off what’s right on our doorstep. 

Voiced by none other than actor and comedian Johnny Vegas, our tour guide Nigel brings to life Blackpool’s distinctive charm and character. 

But, Only in Blackpool is about much more than advertising. It's about real people's jobs, the prosperity of a region and the fun and laughter of millions of UK families.