Creature Creatives are Campaign's Faces to Watch

Each year, Campaign shines a torch on the incredible talent making names for themselves in the industry and that you need to know about.

Once again Creatures have made this list. Flora and River are a talented creative duo that have multiple pitch wins, through-the-line campaigns and left-field one-offs under their belts. Read their profile here: https://www.campaignlive.co.uk/article/faces-watch-2023-river-borromeo-flora-mcconnell/1838414

Campaign has selected 34 people to join this prestigious list:

The people in the highly competitive 2023 list – who the Campaign editorial team selected from an impressive array of nominations from across the industry – hold a range of roles, including business directors, group strategy directors, heads of brand marketing, digital planning directors and creative directors. 

The variety of the entries remains particularly strong. There are Cannes Lions winners, creatives whose work has been discussed in Parliament, sonic branding pioneers, sustainability champions and tech innovators.

However, all share a creative approach, whether that’s to actual campaign work, or in terms of bold thinking around challenges like client relationships, strategy and opening up new revenue streams.

Their work or commitment remains a tonic for any slightly jaded industry types seeking reassurance both that brilliant stuff is being created and that it’s being created by great young people. But among their responses to Campaign's questionnaire are some reasons for caution.

There are concerns about the role adland has to play in the ongoing drive to tackle climate change. Few, if any, point a finger directly at the industry, but all insist that it should be doing more to call attention to the work that needs to be done.

Attracting a more representative, inclusive workforce remains a particular problem, while the thorny question of junior-level salaries sees some responses that may surprise a few.

It might not be such a revelation to read that tech, notably artificial intelligence, doesn’t hold so much of a threat among these earlier career stars (each has fewer than eight years of experience) than it might do elsewhere. And it’s good to know that all see themselves still working in the industry in the near future (even if some hope for sunnier climes).

Clearly, problems in the present day still need to be addressed, but looking forward there’s a spirit and vitality throughout these Faces to Watch that the industry would do well to tap into and take inspiration from. 

View all the winners here: https://www.campaignlive.co.uk/article/faces-watch-2023/1837190