Woodland Trust: Plant More Trees

BRAND | VISUAL IDENTITY | TV | OOH

We worked with Woodland Trust, the UK’s largest woodland conservation charity, to launch a campaign to fight the climate crisis as well as showcase the charitable organisation's re-brand and repositioning.

That new positioning, ‘Fighting for the health of people and planet with every tree’, firmly places Woodland Trust as a mass brand, speaking to a mass audience about a mass cause. It lives across every element of the trust's activity: habitat protection, ancient woodland restoration, reforestation, public access, and is a rallying cry for people to join them in the fight for a healthier planet.

The new visual identity reflects this positioning and is a distinct departure from their previous branding, the new VI embraces boldness, optimism and the energy required to combat the climate crisis while being inclusive and approachable.

Following the creation of the new Visual Identity, we devised a launch a campaign that would start a movement to get the UK to plant trees to tackle the climate crisis and build awareness of the Woodland Trust’s role in the fight against climate change.

The Plant More Trees campaign directly addresses people who care about the impact of the climate crisis but don't necessarily understand the role that trees have in tackling it. Narrated by Tom Hollander (White Lotus, The Night Manager, In The Loop) the TVC boldly shows the things we would lose if we didn't plant more trees, everything from walks in the park to breathing.