Dunelm: Wits End

TV

We worked with Dunelm, the UK’s favourite homewares retailer, to show how the small things can help British consumers during these challenging times.

The campaign centres on Wits’ End, a seemingly typical British cul-de-sac, but one where things aren't quite working as they should be and where all seems rather upside down. As we stroll past people’s homes, we encounter post boxes that fire letters out, umbrellas that rain on the inside and a car being washed with mud. However, against this unusual backdrop, we see stories from families who have found choices to help their homes feel like a haven from the unsettling times outside.