Eve Sleep - Switch Off

TV | OUT OF HOME | SOCIAL

A recent survey commissioned by eve sleep revealed that, for one in four Brits, their quality of sleep is worse than ever and this is only exacerbated by the ‘always on’ stream of tempting content we now face across our multiple connected devices. 

So, we helped eve sleep bring back to life the highly recognisable ‘Test Card F’ that used to appear at the end of programming each night, in a bid to encourage the nation to switch off their mind and bodies and start winding down for bed.

Running every Sunday night, the test card adverts tackled various issues around sleep. They will address the impact of blue light on disturbing our REM, the soothing tones of white noise for nodding off, a reminder of the importance of comfort and support for our aching bodies, and introduce natural sounds that can allow us to unwind. The ‘rest’ was then up to the viewers. 

As well as broadcast TV, the eve test card was expanded across Channel 4’s streaming service All 4, as well as the broadcaster’s social channels, encouraging users to give late-night scrolling a miss for the night. 

Outdoor advertising was also used by the sleep wellness brand, powering down and sending digital billboards across the country into ‘sleep-mode’. Eve sleep also tackled bedtime casual gaming, by popping up on the screens of popular gaming apps including Candy Crush, Pet Rescue and Farm Heroes with a gentle reminder that it’s time to hit the hay.