Cotswold Furniture Co.

TV | DIRECT MAIL | RADIO | SOCIAL

Our campaign for Cotswold Co. called ‘Forever Furniture’ seeks to connect with people in a more emotional way to build its brand equity and become a major contender in the competitive furniture retail space.

The TV creative centres around beautiful, timeless pieces of Cotswold Co. furniture. In each vignette, we focus on a particular piece of furniture, the scene begins to brighten, and light moves across the room — like sunlight moving across the sky towards sunset. What follows is a technically mesmerising scene, as the room's styling changes each time the sun ‘sets’ and rises — plants grow, clothes in the wardrobe change and are added to as the family grows, and soft furnishings are updated.